A book for entrepreneurs, high-achievers, and dream-chasers.
Give Up was inspired by the author’s journey as an entrepreneur and the realization that many traditional narratives surrounding business success are flawed.
From the seductive myth of overnight success to the paralyzing fear of failure, from the constraints of outdated practices to the dangers of a fixed mindset, Ignition offers a fresh perspective on what it means to succeed.
From the seductive myth of overnight success to the paralyzing fear of failure, from the constraints of outdated practices to the dangers of a fixed mindset, Ignition offers a fresh perspective on what it means to succeed.
“Give Up” was inspired by the author’s journey as an entrepreneur and the realization that many traditional narratives surrounding business success are flawed.
Lana Sheppard, the author, has ventured into various businesses throughout her career, experiencing both the highs of success and the lows of failure. She has not only built businesses from the ground up but has also successfully sold some of them, generating significant returns on her investments.
Through her entrepreneurial endeavours, Lana discovered the power of letting go—of old beliefs, fears, and habits that were holding her back from achieving her goals.
By sharing her own experiences and insights, Lana hopes to inspire others to break free from the constraints of traditional thinking and forge their own path to success.
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